Kia Motors is looking to become a premium global automaker by 2017.
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It's a bird!
When a $19,000 subcompact car comes with a navigation system and keyless entry, it’s clear that the definition of "luxury car" has changed.
For all of the dominance Korean automakers have had over the last few years, Kia’s executives have mentioned that they’re not going to follow Toyota’s lead in sacrificing quality for quantity.