What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
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Kia wants you to want its cars.
If you ask one of Kia's public relations staffers what's among the most frequently requested cars the automaker could sell here, they'll probably say a high-level Kia Rio with a manual transmission.
If you didn't know, Korea's Hyundai and Kia are popular car manufacturers.