Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand.
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At last month's Geneva Motor Show, Kia introduced its Provo concept car that looks to challenge Mini with hybrid power and an aggressive look and feel.
We've seen the commercials with the dancing hamsters, but it may be time for the new 2014 Kia Soul to dance across the international stage, possibly making its debut at the 2013 New York Auto Show.
Kia Motors has been insistent at showing us snippets of the 2013 Kia Quoris full-size sedan, its first rear-wheel-drive full-size luxury car.