Kia announced earlier this week that the updated 2013 Optima Hybrid now has a more performance-driven and fuel-efficient powertrain, additional cargo space, and new premium features.
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Kia Motors is looking to become a premium global automaker by 2017.
The $70,000 Kia K900 will debut at this year's L.A. Auto Show.
What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.