When current head designer Peter Schreyer got to Kia in 2007, it was said the only thing he changed to the then-upcoming Kia Soul was to add the tabbed grille now found on all Kia models.
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What goes into making a car suitable for various markets?
Subtle changes come for the 2014 Kia Rio sedan and hatchback.
What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.