We’ve already seen the new 2012 Kia Ray, the Korean market’s Honey-I-shrunk-the-Soul micro car.
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The premise was simple enough: with all these good, economical commuter cars out there, which one do we like best?
And you thought you were cool because your BMW came with three years of free scheduled maintenance.
There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.