Ever since Blake Griffin dunked over a Kia Optima, he's been tied to the brand's marketing.
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When you think of the Batmobile, a Kia isn't probably what comes to mind.
Kia has priced the refreshed 2014 Optima with a limited bump in entry cost but a hefty jump at the top.
What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.