Kia announced earlier this week that the updated 2013 Optima Hybrid now has a more performance-driven and fuel-efficient powertrain, additional cargo space, and new premium features.
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Kia brings back Blake Griffin for the new Optima campaign scheduled to run through the NBA season.
Without a Kia Sedona for the 2013 model year, the Korean automaker was left to its devices of selling however many of its aging, but award-winning, minivans as long as it could.
Kia's crazy trio of life-size children's characters are back in a new set of ads for the refreshed 2012 Sorento crossover.