Kia has priced the refreshed 2014 Optima with a limited bump in entry cost but a hefty jump at the top.
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Those of us in Generation Y, for all the scorn heaped upon us, are a surprisingly savvy group of people.
Less than a decade ago, if you told someone you just bought a KIA vehicle, you may have gotten a funny look and even heard some snickering when you walked away.
It's not often when you see automakers taking risks with mainstream products like the 2013 Kia Sportage SX.