Kia debuts the new 2014 Optima Hybrid at the 2014 Chicago Auto Show.
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Kia wants you to want its cars.
At last month's Geneva Motor Show, Kia introduced its Provo concept car that looks to challenge Mini with hybrid power and an aggressive look and feel.
There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.