Small people-movers are making a comeback as automakers figure out more efficient ways of packaging cars for the big of family and modest of paycheck.
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There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.
What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
If you're like me, you probably get a little embarrassed every time Kia's hamsters start dancing in a Kia Soul commercial, but if you're also like me, you watch the commercial every time.