Kia brings back Blake Griffin for the new Optima campaign scheduled to run through the NBA season.
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The $70,000 Kia K900 will debut at this year's L.A. Auto Show.
By the end of the year, Kia wants to debut a plug-in electric vehicle—just not in America.
Kia has partnered up with DC Entertainment to create eight different superhero-themed vehicles to be auctioned off for charity.