What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
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If you're like me, you probably get a little embarrassed every time Kia's hamsters start dancing in a Kia Soul commercial, but if you're also like me, you watch the commercial every time.
For all of the dominance Korean automakers have had over the last few years, Kia’s executives have mentioned that they’re not going to follow Toyota’s lead in sacrificing quality for quantity.
Those of us in Generation Y, for all the scorn heaped upon us, are a surprisingly savvy group of people.