With plenty of speculation surrounding it, Kia took the wraps off a large sports sedan concept it plans on displaying at the Frankfurt Motor Show.
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Those of us in Generation Y, for all the scorn heaped upon us, are a surprisingly savvy group of people.
What It Is/Who It's For
A niche in the midsize segment has emerged for greenies and eco trumpeters.
There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.