Kia Motors took to Las Vegas this week instead of focusing its efforts in Detroit to introduce its second generation of its UVO voice-command infotainment system.
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Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy.
There's been speculation regarding the new Kia K9 full-size luxury sedan in the U.S., a vehicle that runs from $45,000 to $75,000 at current exchange rates.
If you didn't know, Korea's Hyundai and Kia are popular car manufacturers.