There’s something endearing about watching Kia’s commercials for the Soul hatchback with gargantuan, yet utterly hip, hamsters rocking out while cruising around in the small people-mover.
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When current head designer Peter Schreyer got to Kia in 2007, it was said the only thing he changed to the then-upcoming Kia Soul was to add the tabbed grille now found on all Kia models.
Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand.
What goes into making a car suitable for various markets?