Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy.
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Kia plans to introduce an all-new Soul EV to select U.S. markets in 2014.
When asking consumers what is most important when buying a new vehicle, many will mention styling.
At last month's Geneva Motor Show, Kia introduced its Provo concept car that looks to challenge Mini with hybrid power and an aggressive look and feel.