Think of Africa. No, dream of Africa, of giraffe and wildebeest wandering through tall grasslands, of lazy lions sulking in...
Land Rover brought aboard former singer, model, and reality star Victoria Beckham for its Ranger Rover Evoque program last year.
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If you told the mother of your child that you and the newborn were going on an 8000 mile trek from England to China, she'd probably have you arrested, or at least sign away the rights to the reality show.
It went deep into the eleventh hour but Land Rover and its fans can collectively breathe a sigh of relief.
The 2014 Range Rover Evoque and LR2 have been officially priced, and will see some changes for the new model year.