Land Rover has been selling SUVs here in the states for 25 years and is throwing a bash at the 2012 New York Auto Show to celebrate.
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As media and press from around the world fly back home, the Geneva Auto Show has just opened to the public.
It went deep into the eleventh hour but Land Rover and its fans can collectively breathe a sigh of relief.
According to corporate overlord Tata Motors, the Range Rover Evoque is single-handedly buoying the Jaguar Land Rover business.