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In North America, Land Rover is known for chauffeuring soccer moms to and from the local organic supermarket and then to a nail appointment.
As media and press from around the world fly back home, the Geneva Auto Show has just opened to the public.
Land Rover has announced prices for both the 2013 Range Rover Evoque--which starts at $41,995 for the five-door model and $44,995 for the coupe--and the LR4, which will set you back at least $49,950.