In North America, Land Rover is known for chauffeuring soccer moms to and from the local organic supermarket and then to a nail appointment.
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Land Rover will be unveiling the new electric Defender next week at the 2013 Geneva Motor Show, along with the world's first nine-speed automatic transmission.
Increasing fuel economy is a priority for automakers everywhere -- even Land Rover, a company specializing in supremely capable and comfortable SUVs.
Surging growth and no plans of slowing down mean Jaguar Land Rover may be poised to go public.