Automakers can be their own worst enemy.
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Land Rover seems intent in changing the definition of "roughing it" with its Defender DC 100 and Defender DC100 Sport concepts.
If the Range Rover wasn't luxurious enough for you before, try these new Special Editions on for size.
The 2014 Range Rover Evoque and LR2 have been officially priced, and will see some changes for the new model year.