Lexus is not looking to follow in the footsteps of Mercedes-Benz or Audi.
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In January, Toyota announced that it would release 19 new or refreshed models for the 2013 model year, and nine of those are to be from its luxury division, Lexus, including the all-new RX SUV, which was leaked and written about here.
Since its 1990 inception, Lexus has won over customers not only through its high-quality vehicles, but also in customer service at dealerships.
Geneva's a peaceful city, usually where countries meet up to share a bucket of fried chicken and talk about their differences.