Lexus is trying hard to change its image, and so far, it's working.
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Since its 1990 inception, Lexus has won over customers not only through its high-quality vehicles, but also in customer service at dealerships.
Japanese automakers have had a tough go in North America the past couple of years, but that's not stopping brands such as Lexus from considering increasing North American production.
We caught a Lexus prototype testing on German roads.