Despite strong sales, Lexus is undergoing a transition; the luxury arm of Toyota is aspiring to become more emotional and aggressive.
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Lexus has just announced that it will unveil a concept car at the upcoming North American International Auto Show in Detroit this January.
If you didn’t know, Toyota used to race in F1.
A few years back, the most popular exhibit at the Los Angeles Auto Show was the then-new Lexus IS-F.