Irrelevant American luxury car brand, Lincoln, is now The Lincoln Motor Company.
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The Lincoln MKZ will go on sale in the fall, but Lincoln has already released prices for it, and with a base price of $35,925, it undercuts the equally-new Lexus ES 350 by a mere $175.
Lincoln isn't bringing the MKS to China when it launches later this year, as there are talks of a "new large sedan" that will be better-suited to that specific market.
Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.