In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
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It takes a special breed of person to work in customer service, and that goes double for the automotive industry.
Lincoln’s luxury crossover hot rod, the 2012 MKT with EcoBoost, shed $3000 over the 2011 model's base price.
Ford is getting overwhelmed, a problem most automakers would envy.