Ford plans to overhaul the Lincoln brand to increase sales.
Read This Article
In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
At the Detroit Auto Show, Lincoln unveiled its MKZ concept, a lightly veiled version of the next car it will introduce.
Auto shows are a time for carmakers to display their hottest new models, boast about big horsepower numbers, and showcase low-to-the-floor, stylish, swoopy concept cars that have no chance of making it to production.