In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
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These days what comes to mind at the mention of Lincoln is likely to be the currently in-theater film about America's famously bearded, 16th president, played by Daniel Day-Lewis.
Following a stagnant May sales month, Ford posted a big 13.6 percent year-over year sales gain for June, totaling 194,114, and year-to-date sales are up 12.4 percent on the heels of strong sales for new cars and SUVs.
Lincoln is seeking its fortune westward...far across the Pacific, and hoping it'll fare better in China than it has here.