Lincoln's new small lux crossover tops out just below $50,000.
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Toyota triumphs, Lexus leaps ahead to finish first, and Ford falls in J.D.
Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.
The Lincoln MKZ will go on sale in the fall, but Lincoln has already released prices for it, and with a base price of $35,925, it undercuts the equally-new Lexus ES 350 by a mere $175.