It takes a special breed of person to work in customer service, and that goes double for the automotive industry.
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Irrelevant American luxury car brand, Lincoln, is now The Lincoln Motor Company.
These days what comes to mind at the mention of Lincoln is likely to be the currently in-theater film about America's famously bearded, 16th president, played by Daniel Day-Lewis.
Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.