Hoping to woo new perspective luxury clientele (and maybe blended Scotch whiskey drinkers), Lincoln introduces Black Label.
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Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.
In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
The newly minted Lincoln Motor Co.