Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.
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In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
Global director of marketing, sales, and service for Lincoln, Matt VanDyke sat down with Bradford Wernle of Automotive News to talk about the new MKZ, about why it's more than two months behind on delivering the vehicle to customers.