Lincoln is offering the most accessible starting price point in the segment.
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Following a stagnant May sales month, Ford posted a big 13.6 percent year-over year sales gain for June, totaling 194,114, and year-to-date sales are up 12.4 percent on the heels of strong sales for new cars and SUVs.
These days what comes to mind at the mention of Lincoln is likely to be the currently in-theater film about America's famously bearded, 16th president, played by Daniel Day-Lewis.
Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.