Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.
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These days what comes to mind at the mention of Lincoln is likely to be the currently in-theater film about America's famously bearded, 16th president, played by Daniel Day-Lewis.
Check out what was big this week in the world of cars
Spied! The Lincoln MKC looks remarkably like the concept car on which it's based. Is that enough to help start Lincoln's necessary turnaround?