Auto shows are a time for carmakers to display their hottest new models, boast about big horsepower numbers, and showcase low-to-the-floor, stylish, swoopy concept cars that have no chance of making it to production.
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In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
Lincoln launches a new ad campaign targeting all competitors to boost sales numbers.
These days what comes to mind at the mention of Lincoln is likely to be the currently in-theater film about America's famously bearded, 16th president, played by Daniel Day-Lewis.