In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
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Ford is recalling 1.1 million F-150, F-250, and Lincoln Blackwood pickup trucks due to straps holding the gas tank corroding and leading to it falling.
The Lincoln MKZ will go on sale in the fall, but Lincoln has already released prices for it, and with a base price of $35,925, it undercuts the equally-new Lexus ES 350 by a mere $175.
Following a stagnant May sales month, Ford posted a big 13.6 percent year-over year sales gain for June, totaling 194,114, and year-to-date sales are up 12.4 percent on the heels of strong sales for new cars and SUVs.