Lincoln is offering the most accessible starting price point in the segment.
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Ford plans a 10-year investment to make Lincoln a true luxury brand.
The Lincoln MKZ will go on sale in the fall, but Lincoln has already released prices for it, and with a base price of $35,925, it undercuts the equally-new Lexus ES 350 by a mere $175.
April 17, that day you're dreading, is approaching very quickly.