In a last-ditch effort to save the ailing Lincoln luxury car brand, the Ford Motor Company is planning to invest $1 billion to reboot its image with new cars and revamped dealerships.
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Lincoln's new small lux crossover tops out just below $50,000.
The Lincoln MKZ will go on sale in the fall, but Lincoln has already released prices for it, and with a base price of $35,925, it undercuts the equally-new Lexus ES 350 by a mere $175.
At the Detroit Auto Show, Lincoln unveiled its MKZ concept, a lightly veiled version of the next car it will introduce.