Ford is getting overwhelmed, a problem most automakers would envy.
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These days what comes to mind at the mention of Lincoln is likely to be the currently in-theater film about America's famously bearded, 16th president, played by Daniel Day-Lewis.
Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
Ford plans a 10-year investment to make Lincoln a true luxury brand.