Automakers have long piggybacked on the publicity of new films, and though it doesn't always work, the new Mazda CX-5 and The Lorax seem natural bedfellows.
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Toyota has announced that it will begin building a subcompact car in conjunction with Mazda at a new factory being built in Mexico.
The 2014 Mazda3 has been rated by the EPA as incredibly fuel-efficient, and it's been priced to compete in its compact segment.
Nobody buys a Mazda MX-5 ("Miata") because it's reliable.