In Europe, Mazda is building a Mazda6 coupe to compete against the Audi A5 and S5.
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Companies love to wax misty-eyed poetics about how their production cars are "concept-derived" until Robert Pinsky throws a fit, and Mazda keeps its production teasers in line with the rest.
Kevin Rice has spent the last 13 years as part of the BMW design team, but effective immediately, he'll be Joining Mazda's European design team.
With new car consumers in mind, Mazda has announced its first-ever pre-paid maintenance program.