Automakers have long piggybacked on the publicity of new films, and though it doesn't always work, the new Mazda CX-5 and The Lorax seem natural bedfellows.
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Alfa Romeo is ramping up its lineup for when it re-enters the U.S.
Denizens of the Miata cult know that Mazda likes to release a special edition of the MX-5 Miata every few years or so—even once per year, if they feel plush enough.
Companies love to wax misty-eyed poetics about how their production cars are "concept-derived" until Robert Pinsky throws a fit, and Mazda keeps its production teasers in line with the rest.