Automakers have long piggybacked on the publicity of new films, and though it doesn't always work, the new Mazda CX-5 and The Lorax seem natural bedfellows.
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A classic example of disappointment that plagues the automotive industry comes when concept cars come to fruition as production vehicles.
The 2014 Mazda Mazda6 recently debuted in Moscow, and the automaker followed its newest Skyactiv model debut with the release of an addicting music video.
The 2013 Mazda CX-5 compact SUV is Mazda's first model to fully feature the breadth of the company's new Skyactiv technologies.