Automakers have long piggybacked on the publicity of new films, and though it doesn't always work, the new Mazda CX-5 and The Lorax seem natural bedfellows.
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Due to high demand, Mazda has increased production of its SkyActiv engines.
Mazda's way to the future may be reverting to the past.
Auto shows are a time for carmakers to display their hottest new models, boast about big horsepower numbers, and showcase low-to-the-floor, stylish, swoopy concept cars that have no chance of making it to production.