Kevin Rice has spent the last 13 years as part of the BMW design team, but effective immediately, he'll be Joining Mazda's European design team.
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Automakers have long piggybacked on the publicity of new films, and though it doesn't always work, the new Mazda CX-5 and The Lorax seem natural bedfellows.
Mazda MX-5 Miata drivers know how to have a good time, at least, that's the message in this new ad.
Italians have a reputation for building alluring, hopelessly pretty, fragile roadsters—witness the Alfa Romeo Duetto from The Graduate, for starters.