Nobody buys a Mazda MX-5 ("Miata") because it's reliable.
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Mazda is the only Japanese automaker that isn't currently profitable, but that could change very soon.
In the wake of the Ford Escape recall, which involves over 480,000 vehicles, Mazda is recalling its own Tribute compact SUV.
Mazda has been not-so-subtly reinventing itself over the past year, and as it turns out this reinvention could even take the Japanese automaker to new segments.