We can't quite put our finger on it, but Mazda's new ad— Better.
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Mazda is looking to reposition itself in the U.S., and big changes are planned to help the comparatively small Japanese automaker get there.
When it comes to the North American market, Mazda and Alfa Romeo are a natural pair for a partnership.
Auto bosses typically drone on touting their brand strategies as the best course of action, and we typically give a slight nod, more in a manner of politesse than agreement.