Mercedes-Benz thinks chickens are a good means of demonstrating just what sets the 2014 S-Class apart from its competition.
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The benchmark from which all other full-size luxury sedans are judged, the Mercedes-Benz S-Class was expected to debut at a special reception on May 15.
Mercedes-Benz will reportedly expand its bread-and-butter C-Class offerings to better compete with the BMW 3 Series.
When automakers compete, the consumer is the winner.