With Mercedes-Benz rapidly expanding into new markets like China where more and more passengers are riding in the back seat, the company sought to draw a new focus on rear-occupant safety.
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It's becoming old hat now.
Talk about serendipity.
When over-eager adolescent males prematurely released photo of LiLo's underwhelming Playboy shots onto the Internet, Playboy mogul Hugh Hefner felt forced to release the magazine early as well.