It's been a quiet year for Mitsubishi in the United States.
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While it's still months away, Mitsubishi is readying an all-new Outlander plug-in hybrid EV that will bow at the 2012 Paris Motor Show.
On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
Mitsubishi CEO Yoichi Yokozawa has a lofty goal; get back to 100,000 U.S.