On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
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It was only a matter of time until Mitsubishi was bound to find its first retail customer for its all-electric 2012 Mitsubishi i-MiEV.
Mitsubishi has been dormant for the past few years as it quietly retools its lineup with "greener" technology and new sheet metal designs.
Mitsubishi is returning to the midsize car segment.