On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
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Mitsubish Motors, in partnership with San Rafael Mitsubish, handed the keys to a 2012 i-MiEV over to its very first fleet customer, California Bay Area's City CarShare yesterday.
Mitsubishi has stepped it up in the engine building department, announcing two new creations that utilize fuel saving technology.
There's an age-old argument among car enthusiasts that you have to sacrifice horsepower to get higher miles-per-gallon and vice versa.