On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
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In less than two weeks, the 2014 Mitsubishi Outlander and the 2013 Outlander Sport Limited Edition will be making their North American debut at the 2012 Los Angeles Auto Show.
While it's still months away, Mitsubishi is readying an all-new Outlander plug-in hybrid EV that will bow at the 2012 Paris Motor Show.
Slow battery production hinders the Mitsubishi Outlander's U.S. launch.