On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
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SAE International, formerly known to you and me as the Society of Automotive Engineers, is the most widely recognized standards organization for automotive technologies in the world.
Mitsubishi announces pricing for the 2014 Outlander and Lancer models.
Mitsubishi has been dormant for the past few years as it quietly retools its lineup with "greener" technology and new sheet metal designs.